Attend Modern Business Experience
Oracle’s Modern Business Experience helps you stay ahead of your competition as you learn industry trends and forecasts. Insights from thought leaders will help you have a better understanding of how your company could benefit from the latest technology and why today is the best time to adapt a digital-first approach.
Modern Business Experience could also help your business thrive in a crowded and fragile marketplace. Find and implement the right solutions so you could lower your costs and improve business agility with minimal disruptions to your operation.
With hundreds of industry experts joining the event, Modern Business Experience allows you to expand your network. Meet colleagues who share the same passion for technology and quality service with you.
Listen to Ekulus Talk About Customer Experience
Ekulus’ founder and managing director Marcelo Scalia joins the expert panel on Thursday, May 4 at 11:20 AM to give his insights on how businesses could get smarter in the age of the customer. Joined by 2 of Ekulus’ flagship customers, the session is set to share real world experiences that companies could draw inspiration from in developing their own strategies.
Marcelo and his special guests from IOOF Holdings and Bank of Guam, will be discussing business transformations that match newly set customer expectations. Marcelo will also talk about the Millennial customers and how these digital natives are expecting more from companies today.
With 20 years of experience under his belt, Marcelo has helped many businesses across the globe make the most of Single Customer View solutions through Ekulus.
Ekulus helps companies in various industries understand customer behaviour and discover the value potential of their customer relationships. By doing this, businesses are able to identify opportunities and achieve greater results.
With Ekulus, companies get expert support from ideation to strategy implementation, ensuring the success of their businesses.
Learn Why Customer Experience and The Millennial Customer Matter
Two key factors in accelerating your business are understanding customer experience and the new expectations set by the Millennial generation.
With the power of the Internet influencing major customer decisions, providing your customers with quality experiences is essential. Simply having a great product isn’t enough to drive sales.
Studies have shown that many customers would switch brands for a better customer experience. In fact, about 89% of consumers have switched brands because of the quality of experience they’ve received. In addition, research from McKinsey and Company shows that 70% of buying experience is based on how the customers feel they’ve been treated by a brand. Furthermore, about 86% are willing to pay more for a better customer experience.
Getting to know your Millennial customers could help you develop and implement marketing campaigns that would appeal to them. Why should you care about them?
Millennial customers comprise a major percentage of today’s market, giving them the power to set trends. Apart from that, they are also big spenders.
The 2016 Nielsen Australian Millennials Report shows that this consumer group has a 7% market share in the country’s food and grocery retail market alone. It has been forecasted that their market share will jump by 10% and by 2021, the Millennial customers will have a 17% market share, which is worth about $6.1 billion.
You see, customer experience plays a major role in the consumer decision journey. If you haven’t considered this in your company, it’s time to do so. Ekulus is ready to help.
Make the first step to improving your company’s performance. Register for Modern Business Experience before it’s too late!