For more than a decade, the Oracle Markie Awards have celebrated outstanding digital marketing. In 2019, the awards marked a new phase by expanding to honour standout customer experiences. Ekulus were proud to see our client, Victoria University, be recognised as a finalist of the Nexus Award for Best CX Ecosystem.
The Nexus Award recognises companies that have architected a connected CX ecosystem with a CRM, third-party cloud apps, or API integration. Today’s customers are true innovators and are re-imagining how they discover, engage, consume, and seek service. We’re living and operating in the Experience Economy, where a customer’s experience with a brand, - whether that’s across marketing, commerce, sales, or service, is inseparable from the value of the goods and services they provide. This new normal is an invitation for change.
The Solution Victoria University was recognised for was designed in partnership with Ekulus to bring to life a modern Student Experience solution using the full Oracle CX Suite. Victoria University use the CX platform for a variety of different purposes, however the primary focus is to aid Student Experience, as well improve International and Domestic Student Recruitment.
In addition to enagaging with their core audiences, Victoria University also use the Enterprise CRM to conduct their B2B sales and partner opportunities, utilising Oracle Eloqua and Oracle Engagement Cloud with an integrated funnel to manage marketing qualified and sales accepted leads.
One of the most prestigious global award shows in the industry, for more than a decade, the Markie Awards, have long celebrated the art and science of digital marketing. The judges change every year and include specialists, experts, and executives from both marketing and CX who determine the winners through an anonymous voting process.
Check out why Jonathan Pratt, Associate Director of Victoria University thinks Ekulus is the best fit for Victoria University here
About Ekulus
A highly specialised technology firm focused in delivering Single Customer View Outcomes and Customer Experience Solutions using Oracle Enterprise Cloud
Founded and run by ex-Oracle professionals, Ekulus operates across Australia, New Zealand and the broader Asia Pacific region, with offices in Melbourne (HQ) and Sydney and offshore hubs in Bengaluru (India) and Manila (Philippines).
As the preferred Oracle Gold Partner for CX and Authorized Supplier of Oracle Australia, Ekulus and Oracle work in close collaboration to deliver world-class business solutions to enterprise clients
About Victoria University
Ranked in the Top 2% of universities worldwide, Victoria University is a world class university that has supported student success for more than 100 years. VU is globally ranked 12th for Sport, 46th in hospitality and tourism management, 126-150 in engineering and technology, 151-175 in computer science, and 251-300 in education.